Everyone know that beauty salons are designed to make women more beautiful, but they also need to have a great atmosphere and look good too. The first thing a new customer sees as they walk through the door is the look and feel of the place, and if you provide a welcoming environment it will go a long way in reassuring them. A beauty salon owner should always try to put the comfort and well-being of the customer in mind when designing the right spa for their clients. Can they tell that you know the industry very well and adhere to professional standards simply by standing in the lobby? Try to view it as a new customer would, and soak in the colors, aromas, and decor. Spend a little extra time ensuring that you have a very attractive salon, and this will help you increase customer retention and maintain a profitable business.