The salon services and products arena is a huge multi-billion dollar industry. According to Professional Consultants and Resources (PCR), growth increased 4.1 percent to over $75 billion last year. Salon owners should be rejoicing over this statistic as it presents an incredible opportunity .Based on this particular fact, we put together four tips that you ,as a salon owner can take advantage of: Before you used these tips, as a salon owner, spa owner. We also recommend that you take advantage of this huge discount on pedicure chairs.
Grow Your Salon Business Using These 4 Tips Taking Advantage of Customers’ Demand
- Make sure to enhance your online presence, using your website and social media pages. Your salon website, Facebook and Twitter pages should be the ‘go-to’ spots to learn about your services and make purchases, and it’s the ideal place to advertise any sales or specials you might currently have and also communicate with current and prospective clients. Salons may also want to look into adding an online scheduling component to their website and/or their social media pages, which have the potential to keep their businesses, open around the clock. This can also save you time, since you don’t have to be constantly answering the phone to set appointments.
- Know what your competitors’ charge and beat their prices. If you really want to attract new customers and keep your current ones loyal, then consider keeping your prices lower than your competitors but still provide better service. Do a little research on the local competitors and try to beat their advertised pricing. Know what their bottom line is, and make sure to market these savings on your website and social media pages. If you have an email marketing newsletter, it’s also a great idea to send that information out via that method.
- Think about expanding your product selections and brands. According to PCR sales of specialty products grew 9.7 percent last year. Look around for other products that your salon could effectively recommend and market to your clients’. Also consider if more advanced point-of-sale software might benefit your business. Sometimes this is a good idea, but you will probably want to consult with a professional before making a decision on a higher-end purchase such as software. However, trying to streamline customer payments is usually a good idea.
- Make your shop hip and trendy. Try to offer the newest fashions and services, so that more potential customers will see you as “the place to go” in your area for these specialty items. Salon/spa customers today require more options for their manicure, pedicure services, the traditional haircut. If you want to stay competitive, you must offer the trendy services that will attract and keep loyal customers. The professional beauty, spa industry is strongly evolving, and the salon owner must evolve with it or else take the risk of falling behind. To stay up to date with your services and with the beauty industry trend, we recommend that you check these affordable pedicure chairs. These pedicure chairs come with features that will provide comfortability and relaxation for your clients while they are getting their pedicure .And they will be coming back for more. This will definitely increase your Business revenue.
In conclusion, It is crucial to follow these tips .The salon/spa industry is growing and the professional salon/spa industry remains resilient according to Steve Slepper executive director of the Professional Beauty Association. In addition, overall indicators and feedback from beauty professionals across the country continue to be positive.